LEE COOPER MADE TO BE DIFFERENT
'Made to be Different' focuses on the diversity of the East London community and how fashion is ‘hacked’ to create that gritty individual look. Style and individuality has always been born on the streets around East London and the campaign brings attention to the people who express themselves through style, wearing Lee Cooper.
It’s about personal, subtle nuances. It’s the layering of different types of denim, it’s rolling up a sleeve to display a tattoo, and it’s the jewellery that is paired with jeans to add your originality. It’s not just a statement, but a state of mind.
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