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LONDON IS IN OUR JEANS

LONDON IS OURS LONDON IS OURS LONDON IS OURS

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This summer, Lee Cooper takes you on a journey to explore the diverse and creative streets of East London alongside our amazing gang of denim enthusiasts. The campaign track ‘St. Vitamin’ is the first solo release by the British artist Chilli Jesson.

 
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OUR
DENIM
FITS.

Denim has been in our DNA since 1908 with classic styles at the core.